Not all keywords are global, in reality sometimes the most valuable keywords are the local ones that will get your physical business more interest and conversions from customers in the area. Many people are using the internet to locate local businesses over antiquated methods such as the phonebook than before and also this trend will only continue, so if you have a small business you want to get off the floor then give attention to your local Search engine optimization strategy.
Precisely what is Local SEO?
Local search engine optimization refers to obtaining a typically small business to position specifically in the SERPs for their region. This can be generally easier to do than ranking for global terms that makes sense because local SEO involves local keyphrases which are essentially just very specific long-tail keywords which consequently have hardly any competition.local search engine optimization.
As opposed to going against hundreds, thousands, or potentially millions of other sites which are targeting keywords, you’re likely only going against a little handful and more than likely your competitors know a good deal less than one does about ranking searching engines, particularly local SEO. Lets cover some local search engine optimization tips.
Local SEO Tips
First, understand which local SEO keywords to focus on. This doesn’t mean ranking for your brand related keywords. If a person searches on their behalf then they’ll find you and also you’re in good shape. Instead you have to target local keywords inside your off and on page SEO. I’ll do a more complete write high on choosing local SEO keywords next week, nevertheless the gist of local keywords is to qualify the keywords you’re already wanting to target with your geographic terms whether it’s a city, state, country, region, etc.
Now let’s go into the local SEO tips.
On Location Local SEO
Posting Your Address for your Site – This really is one of the first things you want to do. Ideally you do have a physical address as this will assist your local SEO efforts immensely. Put it on the footer of each page if possible and put it inside a page or a couple of your Google Fluff pages.
Google Fluff – Your Google fluff pages are the “About”, “Contact”, along with other informational pages since they relate to your site and business which Google loves to see. This should be part of local or global SEO but owning your fluff pages can put you in front of competitors who don’t ask them to so that as just mentioned, these pages will also be nice to accommodate your address as well as any other information you’d expect to find for a local company like hours or even a phone number.
IP Source – Make sure your website is hosted inside the country where your business is. This might care for itself for most webmasters however for some they find cheaper, seemingly more attractive hosting options in other countries. Seems strange to Google when they see you’re trying to rank for London based keywords but your internet site is hosted in America. While you’re doing that, grab a passionate IP if possible to ensure that you’re not sharing with any potentially spammy or penalized sites. It costs more but could be worth the cost as I outline in hosting and SEO.
Keywords – I simply alluded to this but place your neighborhood keywords inside the title tags, meta descriptions, H1/H2, target one keyword per page or article; all basic SEO stuff basically but tailored along with your local keywords. Start using these and LSI keywords sparingly when pointing returning to your site from another site.
Google Authorship – Google Authorship works well in global SEO as well as moreso in local SEO since most of your competitors is definitely not doing the same. Get your picture inside the SERPs with Google Authorship and improve your authority.
Off Site Local SEO
Social Networks – Get your business and address on Google , Google Places, Facebook, Twitter, Bing Local, 4Square, Wikimapia, LinkedIn, and Yelp, and interact where you can with each network.
Directories – Submit your small business on directories like Dmoz, Yahoo, Local Directories, Online Yellow Pages, and other directories of the like. Most cities have local directories to advertise their local business owners and several people refer to these exclusively when finding information and businesses about and around their city.
NAP Consistency – Nap is the acronym for “name, address, and phone number”. This information should be on the site and also on directories, social networks, anywhere it is possible to place it, and many important it should be CONSISTENT in every single location. If something alterations in your NAP’s details, update them throughout the board. Google wants to provide the best user experience therefore if they see that your address differs on a number of different sites, they’ll want to shield their users from the potential frustration when trying to achieve you.
Local Sites – Interact with and grab local links from various sites in your neighborhood. A link from a local news website makes your site seem more relevant to search engine results for and in your community. Networking with other local businesses by doing all of your own searches or connecting over local business hubs is a good way to share links and improve your exposure.You ffjsgz even flyer to your website to increase awareness and consequently your traffic as well as the links you’ll receive within your local community that can consequently cause Google to reward you using a better local ranking.