Stand up pouches have taken the coffee bags. Manufacturers of products which are liquid or granular in nature love them for the many new merchandising opportunities they offer, simply because they can either stand on a shelf or hang on a peg in a display. Furthermore, because standup pouches are usually made of plastic or plastic/aluminum laminates, they can be printed with a variety of colors, designs, or logos. This will make them stand out even more at retail.
Suppliers of stand up pouches warn that we now have special requirements in order to print on the fully stand up pouch. With any technological advancement inevitably come additional requirements and steps, specifically in the graphics field. Here, pursuing the (sometimes complicated) instructions can result in a final product that looks nothing like everything you thought you ordered. If you are not really a graphics expert then use the following checklist when ordering printed standup pouches to ensure that the operate pouch you ordered is what you want.
1. There are 2 kinds of printing methods employed for standup pouches. First is rotogravure printing, which functions like a regular rotary printing press, with the image to get printed first being engraved onto a copper cylinder, then pressed to the object. The press has one printing unit for every color, typically a blend of CMYK colors (cyan, magenta, yellow and key, which can be printing terminology for black).
The second printing strategy is Pouch Packaging, where the stand up pouch is fed right into a printing press from the roll. Then its pulled through a series of print units, each printing a single CMYK color.
Each type of printing method features its own advantages, but rotogravure printing tends to make a better image in a higher resolution (but is also more costly). Recently, technological advancements have helped flexographic printers produce pieces which can be similar in quality to rotogravure pieces, at cheaper prices. Check along with your supplier to see the things they recommend to your particular printed operate pouch.
2. Make sure you always submit multiple copies of the artwork for standup pouches. A general guideline is two hard color copies, one hard black and white copy, then one digital copy, typically stored on a compact disk. A lot of companies will accept graphics files via e-mail, but because they are usually extremely large, a CD is usually recommended. If your artwork is under 60MB, most e-mail systems will be able to handle it.
3. In addition to copies of the artwork, ensure you submit a copy of your own true color standards (PMS numbers or color samples) so the colors of the artwork can be matched identically.
4. Your standup pouch artwork needs to be in Adobe Illustrator or Photoshop file format. Most suppliers will also accept Macromedia Freehand or CorelDraw, although Adobe is the industry standard. Most printers prefer you store three versions of your own artwork on the CD you provide them: two EPS copies (one transformed into outline, one unconverted), then one PDF version.
5. Create outlines around each of the text within your printed stand up pouch design. Outlines turn text into small graphic designs, which means your fonts will not be distorted inside the translation process. Being a safety precaution, ensure you supply your printer with the fonts you utilized in your artwork. If they have to make changes, you’ll want the fonts to match your design.
6. The resolution of any photographic images you use should not be lower than 350 dpi. Lower resolution may lead to your image looking pixilated and distorted, which can compromise your professional image.
7. Your printer also needs to have copies of the individual images you utilized in your design. Make sure to include these on the CD you submit.
8. Never flatten stand up pouch image layers. All layers of your image or design should remain separate, in case the printer must access one for revision or adjustment. Again, you should provide your printer with the images you used, in their original layered form.
9. Don’t forget to offer the UPC number for your supplier. Most suppliers can convert these numbers to an actual bar code and place them on your artwork.
10. Request a “print proof” of the fully stand up pouch artwork to xwquga off on from your supplier which includes all the PMS colors and data you’ve provided for the printed stand up pouches.
In closing, Food Packaging Bag can contest with printed fully stand up pouches when the artwork and also the film structure come together perfectly. Consumers will remember your products or services and retailers will gladly showcase them. This checklist will allow you to communicate with your supplier and consistently help make your stand up pouch packaging pop on the store shelves.