Businesses that want to market to Chinese speakers must first decide on their target markets. That are they trying to reach? But first let’s define some China Search engine optimization terms. What is China SEO?
For the keyword China SEO there are several meanings:
1. Somebody who wants find an SEO company to promote to China.
2. Someone who would like to learn something about getting natural traffic from people who speak Chinese (This could include one or a lot of the following: China, Hong Kong, Malaysia, Taiwan, Singapore, Indonesia and even small quantities of Chinese speakers in other countries).
3. Someone who wants to assist HK SEO for a variety of reasons. As an example, if Chinese is the mother tongue it could be much easier to launch a global SEO campaign dealing with those who understand you easily.
An organization outside China trying to find information or SEO China companies would be curious about search engine rankings which focused on the meanings from 1 and 2. Search engine results for number 3 would mostly remain in Chinese. Though the savvy Chinese company which would like to conduct a global campaign may search in English or some other target countries to narrow results.
Baidu.com is regarded as the popular search engine in China
Precisely what is Chinese SEO?
Chinese SEO is more specific than China SEO and one from the indicators of this is that there are fewer searches for Chinese SEO. The intents of those searchers can be:
* Someone looking for somebody to aid with SEO, in the Simplified Chinese language, in order to target mainland China, Singapore plus some Chinese expatriates.
* Someone searching for somebody to help with SEO, in the Traditional Chinese language, to be able to target individuals Hong Kong, Taiwan, Malaysia and most Chinese expatriates.
Simplified and Traditional Chinese use different characters for the very same word so it will be important not to make a mistake about this. For instance, if you were manufacturing chop sticks in Tel Aviv and you also wished to target restaurants in mainland China you would target this keyword in Simplified Chinese – yÉ ô wP6 ‘
If however you wished to sell to companies in Hong Kong you would probably write in Traditional Chinese – yÉ wPý à.
Chinese SEO Company Search
Given that we now have our terms defined, it is obvious that one thing we need to do is define our geographic markets. This will determine, for the most part, whenever we need Simplified or Traditional Chinese. Then we can look for a vendor who has the correct language skills. When we prefer to search for a company based in our target audience, we have to search inside the appropriate search engine. You may use Google and press the radio button which limits the search in order to sites in this country.
Here are a few examples:
Hong Kong: google.hk (Traditional Chinese)
Singapore: google.sg (Simplified Chinese)
Taiwan: google.com.tw (Traditional Chinese)
PRC China: google.cn (Simplified Chinese-cannot access from inside China)
Traditional Chinese google.com/intl/zh-TW/
Simplified Chinese google.com/intl/zh-CN/ (In case you are in China and kind in Google.com you will end up redirected to this particular site)
Needless to say, in China, baidu.com (in Simplified Chinese) or tw.baidu.com (in Traditional Chinese) is more popular than Google. Even though the interface is at Chinese you can look in English.
Another option is to find a vendor who speaks your language. This type of SEO company will be easier to contact and will most likely have the ability to offer additional languages, so you won’t have to deal with so many vendors. This type of search is fairly easy. For example, a great spot to find an SEO company that will provide International SEO services is Israel, since it is an immigrant society with native speakers of many languages. Searching for:
Using non Chinese SEO companies for SEO Service In Hong Kong work could make communications easier. An alternative choice is always to do Chinese SEO on-site. You may have in-house Chinese speakers or use outside vendors only for translation. Whatever the case, this SEO China article provides you with a fundamental start, so you won’t waste your money translating to Traditional Chinese as soon as your target audience is at Mainland China.
Chinese Characters – You can study about using Chinese characters inside the URL on this page. One of the most important activities is ensure your translations are certainly not literal-use the keywords that your searchers use.
Chinese characters can be used in the URL. Although Chinese SEO may look daunting to English speakers because the characters are so different this, it really is now increasingly simple as a result of technology. You can even get yourself a gejduj translation The Google Translator as an example can translate both Simplified and Traditional Chinese to English and back. It may also translate Simplified to Traditional Chinese and back. Today there is absolutely no excuse to not communicate with more than a billion people.